Estimated reading time: 8 minutes

Michelin Guide 2024: Challenges Facing Vietnam’s Culinary Scene - IP Rights and Brand Protection

The Michelin Guide 2024 has spotlighted Vietnam’s flourishing culinary landscape, drawing global attention and new accolades. However, this rise in recognition also introduces serious concerns for Vietnam’s gastronomic community. Critics and insiders have expressed worries about potential biases, questionable selections, and intellectual property issues that could threaten the guide’s credibility in the country.

Looking at this copy of the 'Michilen bib', the plaques and the pale copies of chefs recipes and venues are already looming to discredit the emerging Michelin Guide in Asia.

Bias Concerns Michelin’s Partnership -Sun Group?-: Michelin on protecting the brand reputation and integrity

One of the primary concerns revolves around potential biases in the selection process. The Michelin Guide’s close relationship with Sun Group, its main sponsor in Vietnam, has sparked discussions about impartiality. Critics suggest that this affiliation could lead to favoritism towards Sun Group-associated establishments, potentially sidelining deserving, independent restaurants. Such a perception risks undermining the Michelin Guide’s longstanding reputation for impartiality, which is rooted in recognizing culinary excellence.

As the Michelin Guide continues to expand beyond its traditional roots in France, it may be time to clarify the guide's evolving strategy and approach. This transparency would help readers understand any initial challenges, setting the stage for future, refined editions beyond the inaugural 2023 release.

Questionable Restaurant Eligibility and Standards: Michelin communicating on the Guide purpose

The Michelin Guide 2024 has spotlighted Vietnam’s flourishing culinary landscape, drawing global attention and new accolades. We found a Google-Map of the Michelin venues -Courtesy Mr Ho- so that foodies and fans do not get fooled by copycats or smart google experts far away from Chefs delivering culinary delights

To avoid any purposedly misleading disappointment You can use & share the Mapped Michelin selection: Hochiminh City | Michelin Danang | Michelin Hanoi

Is Michelin Vietnam Guide about star chefs and food, tourism with a culinary twist or a visitor’s Vietnam ambiance experience? 

Further complicating Michelin’s position in Vietnam are questions surrounding the eligibility and quality of some selected restaurants. Culinary experts and critics have highlighted inconsistencies in food quality and service among certain listings. There have even been cases where restaurants reportedly received recognition despite not meeting Michelin’s rigorous standards. These criticisms raise concerns that the guide may prioritize quantity and diversity in its local list over maintaining its traditional standards, potentially diluting the prestige associated with Michelin accolades. Local chefs, upon inspection of the Bib and “Selected” listings, have also expressed surprise at certain inclusions.

Read More: Part-2 Michelin Guide Vietnam 2024 - A Journey of Good Food and Tourist Experience

Intellectual Property (IP) and chef-brand protection Challenges in Vietnam’s Culinary Scene

Intellectual property rights and brand protection present another unique challenge for the Michelin Guide in Vietnam. IP enforcement has long been an issue across industries in Vietnam, including the culinary sector. 

Protect yourself and Michelin Guide will protect you eventually?

There are increasing concerns that some Michelin-labeled restaurants may be mimicking dishes, concepts, or even entire restaurant identities from established Michelin-recognized venues. This could mislead both local diners and international tourists regarding the authenticity of the Michelin selections.

For example, shortly after receiving a Michelin selection, one prominent French restaurant faced an unanticipated closure due to partner-related issues. In Vietnam, where property ownership can be challenging for foreigners and leasing options are expensive, especially in high-demand areas, finding reliable partnerships is critical. Additionally, the lack of comprehensive labor laws in the F&B industry makes maintaining quality staffing difficult.

Protecting Brand Identity in Vietnam’s Competitive Market

To sustain brand identity and safeguard culinary innovations, savvy strategies for SEO and social media branding are essential. Consider the famous “Bun Cha Obama” restaurant in Hanoi. Despite its iconic association with President Obama and Anthony Bourdain, the restaurant has faced brand challenges. Opportunistic entrepreneurs and tech-savvy individuals have used “bun cha ca Obama” as an online search term, and a competing chain named “Cha Ca Obama” has emerged, stretching from Hanoi to Ho Chi Minh City. Vietnamese chef-entrepreneurs must have a robust plan for safeguarding their brand names, ensuring they remain protected and exclusive.

Deterring “Copycat” Culture: IP Protection and Street Enforcement

Vietnam has gained a reputation for quickly replicating successful restaurant brands, recipes, and loyal customer bases. The iconic “Mien Cua Be 94” restaurant on 94 Dinh Tien Hoang Street, known for its crab noodle soup, faced a direct copycat competitor, “Mien Cua Be 94,” which opened at number 90 on the same street. Ironically, the copycat version secured a Michelin Guide selection. The prevalence of such cases in Vietnam underscores the urgent need for IP protection, enforcement, and clear branding practices to prevent customer confusion.

Conclusion: Michelin Guide’s Role in Addressing Vietnam’s Culinary Challenges

As the Michelin Guide 2024 continues to celebrate Vietnam’s culinary landscape, the challenges surrounding IP rights, brand, and chef name protection are more apparent than ever. The Michelin Guide’s integrity, alongside the country’s culinary reputation, is under close observation, with hope that transparency and fairness will guide future editions. This could also mark a pivotal opportunity for Michelin’s management to affirm its independence and commitment to its food-loving fan base worldwide.

Estimated reading time: 8 minutes

The release of the Michelin Guide Vietnam 2024 is expected to reignite the debates that began with its first publication. The Michelin Guide in Asia, particularly in Vietnam, has faced criticism for not being "what it used to be" compared to the original Michelin Guide in France. However, this perspective needs to be understood in context.

The Michelin Guide originated in France as a benchmark for culinary excellence, focusing on the finest in food and hospitality. However, in the early 2000s, the guide faced a crisis as digital platforms like TripAdvisor emerged, offering user-generated reviews that threatened Michelin’s traditional model. To avoid bankruptcy, the Michelin Guide evolved from being a purely gastronomic French review into a broader culinary and food guide that now encompasses a wider range of dining experiences in each country it is published.

In this 3 parts article on Michelin brand and standards communication and controls in developing countries like Vietnam and Asean:

1. We will delve into the historical evolution of the Michelin Guide in France then in Asia, exploring how it transitioned from a French culinary authority to a global foodie's guide. 
2. We will also clarify the significance of Michelin stars, Bib Gourmand, and Selected restaurant distinctions, specifically within the context of Vietnam and Asia. These changes have sparked controversy among traditionalists who argue that the guide's expansion and diversification have diluted its original purpose.
3. Finally, the Michelin Guide's operations in developing countries like Vietnam have raised further concerns: the control of IP rights and the brands control. The risk of biased commercial selections, misled patrons, Michelin inspectors, and the misuse of the Michelin brand have come under scrutiny. Issues such as copycat signature dishes by rogue ex-employees and brand infringements highlight the challenges Michelin faces in maintaining its integrity in rapidly developing markets.

As the Michelin Guide continues to expand in Vietnam, the ongoing debates around its role and relevance are likely to persist, particularly as it navigates the complex dynamics of a global culinary landscape that is far different from its origins in France.

The Michelin Guide to Vietnam: A Historical Journey from France to Global Culinary Influence

The Michelin Guide, one of the world’s most revered culinary references, began its journey in France in 1900. 

Initially, the guide was conceived by the Michelin brothers, André and Édouard, as a promotional tool for their tire company. Aimed at encouraging automobile travel, the guide provided useful information such as maps, tire repair instructions, and a list of restaurants and hotels. Its restaurant recommendations, however, quickly became its most popular feature, setting the stage for the Michelin Guide's future as a culinary authority.

Throughout the 20th century, the Michelin Guide's influence grew exponentially. 

By the mid-century, it had established a rigorous and secretive inspection process, awarding one, two, or three stars to restaurants based on the quality of their cuisine. These stars became coveted symbols of culinary excellence. By the early 2000s, the guide had solidified its reputation as the ultimate arbiter of fine dining in France and, gradually, in other parts of Europe.

However, the early 2000s brought challenges that nearly led to the guide's demise. 

The rise of online review platforms like TripAdvisor and the proliferation of competing restaurant guides threatened Michelin’s dominance. The traditional model of anonymous, professional inspections was increasingly seen as out of touch in a digital age where user-generated content was gaining trust. As a result, the Michelin Guide faced declining sales and relevance, pushing it to the brink of bankruptcy.

The Michelin Guide embarked on a bold revival strategy. 

Under the leadership of Gwendal Poullennec, appointed CEO in 2018. Previously head of Marketing, Poullennec expanded the guide's reach, accelerating its internationalization with editions in new countries across Asia, North America, and beyond. He also embraced digital transformation, incorporating user feedback and enhancing the guide's online presence. This strategy not only revived the Michelin Guide but also strengthened its position as a global culinary benchmark.

Today, the Michelin Guide continues to be a symbol of excellence, evolving with the times while maintaining its core values of quality and tradition. Its journey from a humble tire company’s bulletin

In an ever-changing global landscape, adaptability and resilience have become invaluable attributes for individuals and businesses alike. The VUCA framework, which stands for Volatility, Uncertainty, Complexity, and Ambiguity, has emerged as a powerful tool for navigating the challenges of our times. For expats living and working in Vietnam, embracing the VUCA mindset can be a game-changer, offering not only the ability to thrive in an unfamiliar environment but also to elevate their overall quality of life.

Here are the VUCA attributes you want to develop to embrace Asia VUCA life, Western style Volatility, Uncertainty, Complexity and Ambiguity VUCA World can not be dealt with the same criteria in Asia. 

When answers are written and enforced by the laws of democracy and the common economic denominator of capitalism in the Western developed countries, Asia is different. 

Here are at least 2 essential dimensions that are radically different and you can’t miss when considering Asia VUCA world: 

• People and culture -that includes government families, business tycoons, religion and beliefs-. Why are air hostesses not treated the same? Why does Vingroup CEO, Mr Pham Nhat Vuong, accumulate so many privileges and so much power across so many sectors of the economy? And sometimes just the mass of citizens win in some circumstances. 
• Political systems or religions have the superior power to override laws at times -often à matter of who you know-. Royalties in Thailand, military for Myanmar, Islam in Brunei or Communism in Vietnam. When ‘the system’ is ruling the people in the western world, as the Matrix movies depicts, like the tyranny of the EU make the people feel powerless and leads to Brexit for the UK. 

In Asia, one should be watching, learning and understanding the people and the power system to apply and live a better life. A better acceptance of the human d

Understanding VUCA

Volatility: Volatility refers to the rapid and unpredictable changes that can disrupt the status quo. In Vietnam, a rapidly growing economy and dynamic business landscape exemplify volatility. Expats who embrace volatility learn to adapt quickly, spot opportunities amidst chaos, and manage risk effectively.

Uncertainty: Uncertainty denotes the lack of predictability in various aspects of life and work. For expats, this may manifest in cultural differences, regulatory changes, or unexpected market shifts. The VUCA mindset encourages individuals to develop tolerance for ambiguity and make decisions in uncertain situations, fostering resilience.

Complexity: Complexity is the result of numerous interrelated factors that create intricate challenges. Vietnam's diverse culture, language, and business customs can be complex for expats. With the VUCA mindset, expats learn to break down complex issues into manageable components, enabling them to find innovative solutions.

Ambiguity: Ambiguity refers to situations where information is unclear or contradictory. This is common when dealing with cross-cultural communication and business practices in Vietnam. Embracing ambiguity means accepting that not everything has a straightforward answer and being comfortable with ambiguity can lead to better decision-making.

The Benefits of the VUCA Mindset for Expats in Vietnam

Enhanced Adaptability: Expats who embrace the VUCA mindset become more adaptable to change. They are better equipped to handle cultural differences, shift their strategies in response to market dynamics, and thrive in the midst of uncertainty.

Resilience: Resilience is a hallmark of the VUCA mindset. When faced with setbacks or unexpected challenges, expats can bounce back more effectively, maintaining their mental and emotional well-being.

Innovation and Creativity: The ability to navigate complexity and ambiguity fosters creativity and innovation. Expats who embrace VUCA are more likely to find novel solutions to problems and seize unconventional opportunities.

Effective Decision-Making: Expats with a VUCA mindset make more informed and timely decisions. They are comfortable with ambiguity and are not paralyzed by uncertainty, which leads to more effective problem-solving.

Enhanced Communication: Cross-cultural communication is a core challenge for expats in Vietnam. Embracing ambiguity and complexity helps expats become more empathetic and adaptable communicators, fostering better relationships with locals and colleagues.

Global Perspective: The VUCA mindset encourages expats to see the bigger picture and understand the global context in which they operate. This broad perspective can lead to more informed and strategic decisions.

Practical Strategies for Adopting the VUCA Mindset

Continuous Learning: Actively seek opportunities for personal and professional growth. Engage in language classes, cultural immersion experiences, and skill development programs to expand your knowledge and adaptability.

Networking: Build a diverse network of contacts, including both expats and locals. Networking can provide valuable insights, support, and opportunities for collaboration.

Cultural Sensitivity: Invest time in understanding the local culture and customs. Learn to appreciate and respect the differences, which can lead to smoother interactions and better business relationships.

Risk Management: Develop a proactive approach to risk management. Identify potential challenges and create contingency plans to mitigate the impact of unexpected events.

Mental and Emotional Well-Being: Prioritize self-care and mental health. Practices like mindfulness, meditation, and stress management techniques can help expats cope with the demands of the VUCA environment.

Estimated reading time: 8 minutes

Some of the best restaurants in Vietnam are listed in the Michelin Guide. But it wasn’t till recently that one could find this valuable tool in Asia. The coveted Michelin star is the ultimate recognition of a chef's dedication, skill, and creativity. And in Ho Chi Minh City, Vietnam, the culinary scene recently witnessed a historic moment as An An Saigon, a culinary gem, clinched a prestigious Michelin star in June 2023. This triumph stands as a testament to not only the chef's remarkable skills but also the changing dynamics of the Michelin Guide in Vietnam and Asia.

From Controversy to Conquest: The Michelin Guide's Evolution

To understand the significance of An An Saigon's achievement, we must first delve into the history of the Michelin Guide. During the early 2000s, the Michelin Guide underwent a profound revitalization, marked by a renewed vision and strategic direction. This transformation was catalyzed by the appointment of a new CEO, Gwendal Poullenec, whose fresh perspectives and innovative approach injected a breath of modernity into the guide's time-honored legacy. This period represented a pivotal juncture in the guide's history, as it aimed to adapt to the changing culinary landscape and cater to evolving dining preferences.

Shift in Leadership and Fresh Perspectives

Gwendal Poullenec's leadership marked a significant departure from the status quo. With an innovative mindset and a deep understanding of contemporary gastronomy trends, he brought a modern sensibility to the Michelin Guide. This shift was crucial in navigating the guide through the complexities of a globalized culinary world, where traditional norms were evolving to embrace diversity and innovation.

Embracing Local Nuances and Culinary Diversity

One of the cornerstones of the Michelin Guide's reinvigoration strategy was the embrace of local nuances and culinary diversity. Recognizing that the culinary world was evolving beyond traditional fine dining, the guide sought to celebrate a broader spectrum of dining experiences. This included a greater focus on regional specialties, street food, and culturally significant dishes that resonated with local communities.

Street Food Culture as a Catalyst

The incorporation of street food culture into the Michelin Guide's strategy was a transformative step. It symbolized a departure from the exclusive fine dining narrative and acknowledged the inherent culinary richness of humble street-side eateries. By recognizing the mastery and artistry found in these unassuming venues, the guide embraced a more inclusive definition of culinary excellence.

The Opposition from Traditional French Restaurants

The strategy to embrace local nuances, celebrate street food culture, and acknowledge culinary diversity encountered resistance from traditional French restaurants. These establishments, which adhered closely to classical culinary techniques and rich traditions, often perceived this shift as a departure from the guide's historical focus on formal fine dining.

The opposition stemmed from concerns that the new approach might dilute the prestige associated with receiving Michelin stars. Traditional French restaurants were vested in maintaining the guide's traditional norms, and they perceived the inclusion of diverse culinary experiences as a threat to their established status.

In essence, the clash between the traditional and the contemporary underscored a broader tension within the culinary world. As the Michelin Guide ventured into uncharted territory, it faced the challenge of balancing its heritage with the demand for inclusivity and recognition of evolving dining trends.

Unraveling Asia's Michelin Star Legacy

The Michelin Guide's internationalization in Asia was a transformative process. The guide embarked on a journey to various Asian countries, bringing its prestigious stars to local culinary establishments. Over time, countries like Japan, South Korea, and Thailand joined the Michelin constellation, each contributing their unique flavors and culinary traditions to the prestigious guide.

Cracking the Code: Secrets to Michelin Stardom

Earning a Michelin star in Asia is a culmination of numerous factors, ranging from culinary innovation to cultural relevance. Key to selection is understanding Michelin's specific criteria for each country, appreciating local street food culture, and incorporating authentic flavors that resonate with the region's diverse palates.

Michelin Star: A Culinary Odyssey in Asia

The journey to achieving a Michelin star is riddled with dedication and passion. Chefs across Asia pour their heart and soul into their craft, combining traditional recipes with contemporary techniques. These chefs immerse themselves in the local context, studying flavors, ingredients, and cooking methods to craft dishes that tell a story.

Japan and the Michelin Star

Japan's culinary landscape was illuminated by the Michelin Guide in 2007 when the first edition for Tokyo was released. This groundbreaking guide awarded an impressive 191 stars to 150 establishments. The recognition was a testament to Japan's exceptional culinary artistry and the rich tapestry of dining experiences it offered.

Among the top chefs celebrated in the Michelin Guide Japan are:

Jiro Ono: The legendary sushi master behind Sukiyabashi Jiro, a three-starred establishment known globally for its meticulous sushi craftsmanship, as depicted in the documentary "Jiro Dreams of Sushi."

Seiji Yamamoto: At Nihonryori RyuGin, Yamamoto blends traditional Japanese ingredients with avant-garde techniques, earning the restaurant three Michelin stars.

Yoshihiro Murata: Kikunoi, led by Chef Murata, offers kaiseki cuisine, an artful multi-course meal that celebrates seasonal ingredients, earning it three Michelin stars.

Ryuta Iizuka: Iizuka's mastery of French cuisine with Japanese elements shines at Édition Koji Shimomura, recognized with three Michelin stars.

Yasuhiro Fujio: Awarded the title of "Sushiyoshi," Fujio's sushi craftsmanship at Sushiyoshi captivates diners, earning the restaurant two Michelin stars.

These chefs have not only showcased their culinary prowess but also embodied the synergy between tradition and innovation that defines Japanese cuisine. The Michelin Guide's recognition has elevated their status, contributing to Japan's status as a global culinary destination.

Thailand and the Michelin Star

Thailand's vibrant culinary scene also gained recognition through the Michelin Guide. The inaugural edition for Bangkok was released in 2017, shining a spotlight on the city's diverse gastronomy. In that edition, a total of 98 establishments received Michelin stars, reflecting the richness and variety of Thai cuisine.

Some top chefs celebrated in the Michelin Guide Thailand include:

Gaggan Anand: Gaggan, led by Chef Gaggan Anand, earned two Michelin stars and is renowned for its innovative and progressive Indian cuisine. The restaurant's closure in 2020 marked the end of an era in Bangkok's dining scene.

Bongkoch "Bee" Satongun: At Paste, Chef Bee combines traditional Thai flavors with modern techniques, resulting in a dining experience that earned the restaurant a Michelin star.

Henk Savelberg: Savelberg, helmed by Dutch Chef Henk Savelberg, offers French cuisine with a contemporary twist, earning a Michelin star.

Thitid "Ton" Tassanakajohn: Le Du, led by Chef Ton, is known for its inventive Thai cuisine inspired by locally sourced ingredients, and it received a Michelin star.

Pim Techamuanvivit: Nahm, under the guidance of Chef Pim Techamuanvivit, offers refined Thai cuisine that garnered a Michelin star.

These chefs exemplify Thailand's diverse culinary heritage, showcasing a fusion of traditional flavors and modern creativity. The Michelin Guide's recognition has played a crucial role in spotlighting Thailand's vibrant food culture, attracting both local and international gastronomes to experience its culinary treasures.

Korea and the Michelin Star

Korean restaurants have also made their mark in the Michelin Guide, showcasing the diverse and rich flavors of Korean cuisine. The Michelin Guide Seoul was first introduced in 2017, shining a spotlight on the city's culinary offerings. Here are some notable Korean chefs and restaurants that have received Michelin stars:

Jung Sik Yim: His restaurant Jung Sik Dang received two Michelin stars. He is known for his innovative take on Korean cuisine, blending traditional flavors with modern techniques.

Tony Yoo: His restaurant Joo Ok has earned one Michelin star for its refined Korean dishes that celebrate local ingredients and traditional flavors.

Jun Lee: At Soigné, Chef Jun Lee showcases French-inspired Korean cuisine, earning one Michelin star for his creative and artistic approach.

Kim Yoonjung: Ryunique, led by Chef Kim Yoonjung, combines European techniques with Korean ingredients, resulting in a one Michelin-starred dining experience.

Im Jihoon: At Zero Complex, Chef Im Jihoon fuses Korean and international influences, earning one Michelin star for his inventive culinary creations.

These chefs exemplify the evolution of Korean cuisine, melding tradition with innovation and attracting global attention. The Michelin Guide's recognition has contributed to the elevation of Korean culinary offerings, showcasing the country's culinary diversity and fostering a deeper appreciation for its flavors and techniques.

In Vietnam An An Saigon's Triumph

The recent Michelin star awarded to An An Saigon signifies a paradigm shift in culinary perceptions. The triumph is rooted in a modern approach, embracing the essence of Asia's culinary heritage while challenging conventions. The restaurant's focus on local street food, innovative flavors, and quick service aligns with the evolving preferences of diners seeking quality food in a time-efficient manner.

What sets An An Saigon apart is its celebration of local street food and innovative flavors. Instead of dismissing street food as casual, the restaurant celebrates it as an integral part of Vietnam's food culture. The fusion of traditional street food with contemporary techniques showcases the potential for elevating local favorites to gourmet heights. This approach also resonates with a younger generation of diners who seek authenticity and innovation on their plates.

An An Saigon's Michelin star reflects its alignment with evolving diner preferences. In an era where time efficiency is crucial, the restaurant's emphasis on quick service complements the modern lifestyle without compromising on quality. This approach demonstrates a responsiveness to the changing dynamics of dining, where patrons seek both exceptional taste and efficient service.

Estimated reading time: 5 minutes

Discovering the Culinary Delights: The Best Restaurants in Vietnam 2023

Vietnam's culinary scene has reached new heights with the release of Michelin Guide's prestigious list of the best restaurants in Vietnam for 2023. In this article, we will explore the different Michelin plaques—Star, Bib Gourmand, and Selected Restaurant—and delve into the selection process and criteria. Additionally, we'll uncover the cities that dominate the guide, discuss some hidden gems that Michelin might have missed, and address the significance of earning recognition from the renowned culinary authority. Lastly, we'll explore the trust of Vietnamese citizens and expats in Michelin and address the affordability of these selected culinary experiences.

The Different Michelin Plaques: Stars, Bib Gourmand, and Selected Restaurant

The Michelin Guide employs a three-tiered system to distinguish the best restaurants in Vietnam. The prestigious Michelin Stars are awarded to restaurants showcasing exceptional culinary mastery and creativity. The Bib Gourmand category recognizes establishments offering excellent food at moderate prices. Finally, the Selected Restaurant plaque signifies exceptional dining experiences that may not meet the criteria for stars or Bib Gourmand but are still worthy of recognition. Each plaque represents a distinct level of culinary excellence, allowing diners to choose their preferred dining experience based on their preferences and budget.

Selection Process and Criteria for the Best Restaurants

Michelin's selection process involves a team of anonymous inspectors who meticulously assess restaurants based on five criteria: quality of ingredients, mastery of flavors and techniques, personality of the chef in the cuisine, value for money, and consistency. These criteria ensure that the chosen establishments consistently deliver extraordinary dining experiences. Inspectors visit each restaurant multiple times to guarantee consistency and impartiality. While the specific details of the selection process remain confidential, Michelin's rigorous standards and impartiality contribute to its worldwide reputation as the arbiter of culinary excellence.

Cities Represented in the Guide

Vietnam's vibrant culinary landscape is well-represented in Michelin's 2023 guide across several cities. Hanoi and Ho Chi Minh City naturally dominate the list, offering a diverse range of dining experiences that cater to various tastes. Other cities such as Da Nang, Hue, and Hoi An have also gained recognition for their exceptional culinary offerings. These cities showcase the rich and diverse culinary traditions of Vietnam, ensuring that gastronomic enthusiasts can savor delectable dishes throughout the country.

Hidden Gems and Restaurants Michelin May Have Missed

While Michelin's guide is highly regarded, it's worth noting that the culinary scene in Vietnam is vast, and some exceptional restaurants may have been overlooked. Vietnam's regional cuisine is incredibly diverse, with lesser-known establishments often offering unique and authentic dining experiences. Exploring local food blogs, seeking recommendations from locals, and venturing off the beaten path can uncover hidden gems that might not have made it onto Michelin's radar. These hidden culinary treasures allow diners to experience the full breadth of Vietnam's gastronomic wonders.

The Significance and Challenges of Earning Michelin Recognition

Earning recognition from Michelin can significantly elevate a restaurant's reputation and attract international acclaim. The rigorous evaluation process and the esteemed reputation of the Michelin Guide make it a coveted accolade among chefs and restaurateurs worldwide. However, the journey to Michelin recognition is not without its challenges. Meeting the guide's stringent standards demands consistent excellence in every aspect of the dining experience. The pressure to maintain this level of performance can be daunting, requiring meticulous attention to detail, constant innovation, and a dedication to culinary perfection. The recognition bestowed by Michelin can be a testament to a restaurant's commitment to culinary excellence and an endorsement that resonates with discerning diners.

Trust of Vietnamese Citizens and Expats in Michelin

Vietnamese citizens have gradually placed more trust in Michelin as a reliable guide to exceptional dining experiences. With an expanding middle class and a growing appreciation for fine cuisine, Michelin's recommendations hold increasing significance. Similarly, expats residing in Vietnam often turn to the Michelin Guide as a valuable resource for discovering the country's culinary highlights. The guide offers a sense of assurance and provides a curated selection of restaurants that cater to diverse tastes, ensuring a memorable dining experience.

Affordability of Selected Restaurants

While some selected restaurants in the Michelin Guide may offer high-end dining experiences with corresponding price tags, the guide also features Bib Gourmand establishments that provide excellent food at more moderate prices. These Bib Gourmand restaurants cater to both locals and expats looking to savor delectable dishes without breaking the bank. Michelin's comprehensive selection ensures that there are options available for diners with varying budgets, allowing everyone to explore Vietnam's culinary delights.

Do you trust the Michelin Guide's List of the Best Restaurants in Vietnam for 2023

The Michelin Guide's list of the best restaurants in Vietnam for 2023 showcases the country's rich culinary heritage and the evolving dining scene. The guide's plaques—Stars, Bib Gourmand, and Selected Restaurant—provide distinct recommendations, catering to different preferences and budgets. Do you trust it? Well, while the guide offers valuable insights, diners should also explore beyond its recommendations to discover hidden gems. But, as Vietnamese citizens and expats increasingly trust Michelin's expertise, the guide continues to shape Vietnam's culinary landscape and highlight the exceptional dining experiences the country has to offer.

Estimated reading time: 5 minutes

A Tourist Guide to Love: A Cinematic Breakthrough or a Tourism Advertisement?

Whether you are a tourist or an expat in Vietnam, the release of the new film "A Tourist Guide to Love" has sparked excitement. However, the question arises: is it a cinematic breakthrough or merely a mediocre advertisement to address the tourism situation in Vietnam in 2023, post-Covid and beyond? Sit back and enjoy the show... let's explore the movie's impact and delve into the current tourism landscape and visa requirements for expats in Vietnam. This is the leitmotiv of Risk in Asia: understand the appeal of Asia and how easy (or difficult) it is for expats to relocate to Vietnam and be happy and successful.

The Tourism Situation in Vietnam 2023

Vietnam has long been a popular destination for tourists, with its rich cultural heritage, breathtaking landscapes, and vibrant cities. However, the Covid-19 pandemic significantly impacted the tourism industry worldwide, including Vietnam. The official tourism numbers have fluctuated in recent years due to travel restrictions and safety concerns. While there have been periods of decline, the government has been actively working to revive the tourism sector.

Tourism in Vietnam in the year 2023 is not recovering as fast as the country would like. Vietnam has fallen behind the rate of growth seen in her neighbors. "In 2022, Vietnam welcomed just 3.6 million tourists, around 18 percent of its pre-pandemic 19 million."

In an effort to boost tourism, Vietnam has made changes to its visa requirements for entry into the country. The introduction of e-visas and visa exemptions for certain nationalities has aimed to facilitate easier access for tourists. These measures have had varying degrees of success, with some nationalities experiencing an increase in arrivals. However, the overall tourism numbers are still in the process of recovering fully from the pandemic's aftermath.

The Visa Requirements for Expats in Vietnam

Vietnam has also been striving to attract expats to live and work in the country. The ease of moving to Vietnam and achieving happiness and success as an expat is an important aspect of the country's appeal. In recent years, the government has implemented several changes to visa requirements to make it more convenient for expats.

The introduction of long-term visas, such as the TRC (Temporary Residence Card) and the DT (Investment Visa), has provided expats with more stability and flexibility. Additionally, streamlined procedures and reduced processing times have made it easier for expats to obtain the necessary permits and documents. These efforts reflect Vietnam's commitment to attracting foreign talent and fostering a welcoming environment for expats.

Background of the Movie "A Tourist Guide to Love"

"A Tourist Guide to Love" is the first film to be shot in Vietnam post-Covid and almost entirely shot in Vietnam.  It is a film that aims to showcase the beauty and charm of Vietnam as a tourist destination. While specific details about the film's production and storyline may vary, it is important to note the significance of the movie in promoting Vietnam's tourism industry. Through captivating visuals and engaging storytelling, the film has the potential to inspire travelers to consider Vietnam as their next destination. 

Available on Netflix, The producers of the film play a vital role in shaping its impact. Collaborations between local and international filmmakers can bring together diverse perspectives and expertise, resulting in a more authentic and compelling portrayal of Vietnam. By showcasing the country's unique culture, natural wonders, and vibrant cities, "A Tourist Guide to Love" has the potential to not only entertain but also attract tourists and promote sustainable tourism practices.

Moreover, the film has the potential to promote sustainable tourism practices. By showcasing Vietnam's natural wonders, cultural heritage, and vibrant cities, "A Tourist Guide to Love" can emphasize the importance of preserving and respecting the country's environment and communities. Responsible tourism practices can be highlighted within the film, encouraging travelers to engage in sustainable activities, support local businesses, and minimize their ecological footprint.

So, Was the Movie a Game-Changer?

The true impact of "A Tourist Guide to Love" as a cinematic breakthrough or tourism advertisement can only be fully assessed over time. The film's ability to capture the essence of Vietnam and resonate with audiences will play a crucial role in its success. If the movie effectively highlights the country's beauty, cultural heritage, and diverse attractions, it has the potential to significantly impact the tourism industry by attracting more visitors to Vietnam.

However, it's important to remember that the success of the tourism industry depends on various factors beyond a single film. Sustained efforts in infrastructure development, preservation of cultural heritage, and promoting responsible tourism practices are equally crucial in ensuring long-term growth.

"A Tourist Guide to Love" presents an opportunity to showcase Vietnam's allure and generate interest among travelers. While the movie alone may not be a game-changer for the tourism industry, it can contribute to the ongoing efforts to revitalize tourism post-Covid. By embracing a holistic approach that encompasses visa requirements, infrastructure development, and sustainable practices, Vietnam can continue to thrive as an attractive destination for both tourists and expats alike.

Estimated reading time: 12 minutes

When it comes to living happily and prosperously in Vietnam, managing expectations becomes crucial. The multifaceted aspects of life in Vietnam include economic development, social dynamics, education, spirituality, and more. By understanding the nuances of living in Vietnam, one can navigate the challenges and contribute to the growth of this vibrant nation.

Economic Development and Contributions

While Vietnam may not possess an abundance of physical riches or boast an array of fine products, it offers a unique opportunity for individuals to contribute to the country's economic development and achieve personal success. Internally, there is a pool of candidates vying for companies to submit their projects. This indicates a vibrant domestic market that seeks to harness talent and ideas to drive growth and innovation.

Additionally, Vietnam presents an attractive proposition for foreign individuals who possess the knowledge and expertise to tap into the country's potential. These individuals come at a high price, as their specialized skills and insights are highly valued in Vietnam's emerging economy. By leveraging their expertise, these foreign individuals play a pivotal role in Vietnam's economic growth by introducing best practices, technological advancements, and international standards.

The contribution of these individuals extends beyond their direct impact on Vietnam's economy. As they bring their expertise and experience to the country, they also foster knowledge transfer and skills development among the local workforce. This helps to elevate the capabilities of Vietnamese professionals and contributes to the overall growth and competitiveness of the nation.

Simultaneously, by participating in Vietnam's growth story, these individuals benefit their own pursuits. They gain exposure to a dynamic market with immense potential, providing them with opportunities for personal and professional growth. The experience of working in Vietnam allows them to navigate a unique business landscape, establish valuable networks, and gain insights into operating in an emerging economy.

It is worth noting that Vietnam's openness to foreign contributions and its welcoming stance towards individuals with expertise does not diminish the value and potential of its domestic talent pool. On the contrary, the presence of both domestic candidates and foreign experts creates a symbiotic relationship where knowledge and skills are exchanged, fostering an environment of continuous learning and growth.

The Need for Patience in a Short-Termist Society

Vietnamese society is characterized by a prevalent short-termist mindset, which places a strong emphasis on immediate outcomes and instant gratification. This cultural trait highlights the importance of patience for individuals living in Vietnam. Patience becomes a valuable virtue for navigating the social dynamics and expectations that arise from this short-termist perspective.

While some Vietnamese individuals choose to live abroad and experience different mindsets and cultural norms, those residing within Vietnam must adapt to the prevailing social dynamics. Understanding and respecting the local customs, traditions, and values are essential for fostering positive relationships and integrating into Vietnamese society. Developing patience allows individuals to navigate through potential cultural differences, build meaningful connections, and contribute positively to their surroundings.

As one of the remaining socialist-oriented market economies under the leadership of a Communist Party Vietnam has the ability to make radical decisions unilaterally when necessary. This was evident during the two-year COVID-19 lockdown, where the government took decisive and strict measures to control the spread of the virus and protect its citizens. This proactive approach showcased Vietnam's ability to take swift and bold actions for the greater good of its population.

Nevertheless, along with keeping to its roots, Vietnam also strives to be an active member of the international community. The country actively participates in international organizations such as the Association of Southeast Asian Nations (ASEAN) and the United Nations (UN). By engaging in these platforms, Vietnam demonstrates its commitment to global cooperation, regional stability, and the promotion of peace and development.

Vietnam's participation in ASEAN allows the country to collaborate with neighboring nations, address common challenges, and seek opportunities for economic integration and growth. Within the UN, Vietnam contributes to various initiatives, peacekeeping operations, and global dialogue on important issues such as climate change, sustainable development, and human rights.

By actively engaging with the international community, Vietnam leverages its position to drive progress, secure its national interests, and strengthen diplomatic ties. Through these engagements, Vietnam showcases its willingness to collaborate on global issues while also pursuing its own development agenda.

The Challenges of Education and Intellectual Development

In Vietnam's education system, there is a tendency to prioritize rote memorization and academic achievements over intellectual sophistication and creative thinking. While Vietnamese individuals are often regarded as "highly educated" due to their strong academic performance, there is a recognized gap when it comes to promoting critical and creative thinking skills.

The education system in Vietnam traditionally places a significant emphasis on standardized testing and following established curricula. This approach often limits opportunities for students to explore their own ideas, think critically, and engage in independent thought. As a result, there can be a lack of intellectual diversity and innovative thinking within the educational environment.

However, this gap presents an opportunity for individuals living in Vietnam to contribute intellectually and bring fresh perspectives to the table. By actively engaging in intellectual pursuits, individuals can challenge the status quo, foster growth, and drive innovation in various fields.

Those who are willing to think outside the box and approach problems from alternative angles can make a significant impact. By introducing new ideas, methodologies, and approaches to problem-solving, individuals can stimulate intellectual development and promote a culture of innovation within Vietnamese society.

Furthermore, individuals who prioritize creative thinking and intellectual sophistication can help bridge the gap between theoretical knowledge and practical application. By applying critical thinking skills, they can identify practical solutions to real-world challenges and contribute to the overall development and progress of various sectors in Vietnam.

Collaboration and knowledge sharing also play a crucial role in fostering intellectual growth. By engaging with like-minded individuals, participating in intellectual discussions, and embracing diverse perspectives, individuals can contribute to a vibrant intellectual ecosystem that encourages innovation and intellectual development.

Government Apparatus and Social Dynamics

One significant challenge faced within the government apparatus is low income. Many government employees receive relatively modest salaries, which can create financial constraints and limit the attractiveness of working within the system. This low income can potentially affect the motivation and quality of work within government institutions.

Additionally, limited exit strategies for bright minds can hinder opportunities for talented individuals within the government apparatus. The lack of upward mobility and clear career progression paths can result in stagnation and a limited incentive for individuals to contribute their full potential. This can lead to a brain drain, with talented individuals seeking opportunities outside of the government sector.

Moreover, the government apparatus in Vietnam has traditionally exhibited a limited tolerance for criticism. Freedom of expression and dissent can be met with resistance, and individuals who voice dissenting opinions may face repercussions. This lack of openness to criticism can stifle innovation, hinder the development of effective policies, and restrict the growth of a healthy democratic culture.

In addition to these challenges, time-consuming side businesses are prevalent within the government apparatus. This practice, where government officials engage in personal business ventures alongside their official duties, can lead to conflicts of interest and inefficiencies in governance. It can divert attention and resources away from the primary responsibilities of government officials, potentially impacting the overall effectiveness of governance.

Cooptation and nepotism practices further complicate the dynamics within the government apparatus. These practices involve the appointment of individuals based on personal connections rather than merit, which can undermine transparency, fairness, and the principle of equal opportunities. Such practices can create a sense of unfairness and hinder the advancement of capable individuals who are not part of established networks.

Understanding these dynamics is crucial for individuals aiming to thrive within Vietnam's socio-political landscape. It is important to navigate the challenges while maintaining a commitment to integrity, meritocracy, and professionalism. Building relationships, demonstrating competence, and contributing positively to the goals and objectives of the government apparatus can help individuals overcome these hurdles and make a meaningful impact.

Vietnam's Role in the International Community

By delving into the history of Vietnam's relationships with various countries, individuals can gain valuable insights into the country's aspirations and challenges on the global stage. Vietnam's historical interactions with other nations have played a significant role in shaping its current position and future trajectory in international affairs.

Studying Vietnam's history of relationships allows for a deeper understanding of the country's geopolitical ambitions. For instance, examining Vietnam's interactions with major powers such as the United States, China, France, and Russia provides insights into its diplomatic strategies, alliances, and geopolitical alignments. Understanding the dynamics of these relationships can shed light on Vietnam's aspirations in terms of regional influence, economic partnerships, and security considerations.

Furthermore, exploring the challenges that Vietnam has faced in its historical relationships with other countries offers important context for understanding its present-day global challenges. Vietnam has encountered diplomatic bans and faced unilateral decisions in the past, which have shaped its approach to international relations. By studying these challenges, individuals can better comprehend Vietnam's resilience, adaptability, and determination to overcome obstacles and establish itself as an active participant in the international community.

Moreover, analyzing Vietnam's historical relationships provides insights into the country's economic aspirations and challenges. Vietnam's engagement with foreign nations, including trade agreements, investment partnerships, and economic cooperation, has been instrumental in driving its economic growth. By studying the successes and challenges of these relationships, individuals can gain a nuanced understanding of Vietnam's economic priorities, areas for growth, and potential future opportunities.

The Dichotomy of Spirituality and Work Ethics

The spirit of President Ho Chi Minh holds a significant place in the hearts and minds of the Vietnamese people, and it is often invoked in official speeches and public discourse. However, its practical application in everyday life and governance may sometimes fall short of expectations. While this may be the case, other cultural values such as loyalty and work ethics remain deeply ingrained within Vietnamese society and can greatly influence the personal and professional lives of individuals living in Vietnam.

Loyalty is highly regarded and valued in Vietnamese culture. It is often seen as a virtue that fosters strong bonds and trust within relationships, whether they are within the family, workplace, or wider social circles. Demonstrating loyalty to family, friends, and colleagues is considered a sign of integrity and commitment. This cultural value emphasizes the importance of standing by one another and supporting each other through thick and thin.

Work ethics also hold great significance in Vietnamese society. Hard work, perseverance, and diligence are highly respected qualities. Individuals who demonstrate a strong work ethic are often admired and recognized for their dedication and contributions. This cultural value emphasizes the importance of taking responsibility, meeting obligations, and striving for excellence in professional endeavors. Embracing a strong work ethic can contribute to personal growth, career advancement, and a sense of fulfillment in the workplace.

Understanding and aligning with these cultural values can contribute to a more harmonious and fulfilling life in Vietnam. By embracing loyalty, individuals can cultivate meaningful relationships, build trust, and establish a support system within their personal and professional networks. This can provide a sense of belonging, stability, and a strong foundation for personal and career development.

Similarly, embracing a strong work ethic can lead to personal and professional success. By demonstrating dedication, perseverance, and a commitment to excellence, individuals can enhance their reputation, earn the respect of colleagues and superiors, and create opportunities for advancement. A strong work ethic also contributes to the overall productivity and success of organizations, promoting a culture of diligence and achievement.

While the practical application of President Ho Chi Minh's spirit may vary, the cultural values of loyalty and work ethics remain enduring aspects of Vietnamese society. Embracing and aligning with these values can help individuals navigate and thrive in the social fabric of Vietnam. It fosters positive relationships, facilitates personal and professional growth, and contributes to the overall harmony and success of individuals in their lives and careers.

The State of Ethics in Vietnamese Education

In the Vietnamese education system, the emphasis on ethics, in general, is not as pronounced as in some other educational systems. While academic achievements and technical skills are prioritized, the broader ethical framework may receive less attention. This can be attributed, in part, to the influence of the Max Leninist economy curriculum, which has shaped the educational landscape in Vietnam.

The Max Leninist economy curriculum, rooted in Marxist ideology, places a strong emphasis on economic and political theories, with a focus on fostering a skilled labor force and promoting socialist principles. While this curriculum provides a foundation in economics and social sciences, it may not explicitly address broader ethical considerations or moral values.

As a result, individuals growing up within this educational system may have limited exposure to comprehensive ethical frameworks and principles. The curriculum's emphasis on technical knowledge and economic development may overshadow the importance of ethical decision-making, social responsibility, and moral development.

Recognizing the influence of the Max Leninist economy curriculum is essential for individuals seeking to adapt their approach to education and contribute to the development of ethical practices within Vietnamese society. It becomes crucial to acknowledge the gaps in the educational system and proactively seek opportunities to integrate ethics into personal and professional development.

One way to address this gap is through individual initiatives and self-education. Individuals can seek out resources and engage in independent study to gain a broader understanding of ethics, moral philosophy, and principles of responsible decision-making. By adopting a proactive approach, individuals can enhance their personal ethical awareness and contribute to a more ethically conscious society.

Additionally, promoting ethical practices within the Vietnamese education system can be achieved through grassroots efforts and advocacy. Individuals can engage in discussions and raise awareness about the importance of ethics in education. This can involve advocating for the inclusion of ethics courses or modules within the curriculum, promoting ethical leadership and values in educational institutions, and encouraging open dialogue about ethical considerations in various fields of study.

Furthermore, engaging with international educational frameworks and models that place a stronger emphasis on ethics can also be beneficial. Drawing inspiration from diverse educational systems and incorporating ethical elements into teaching practices can help foster a more comprehensive approach to education in Vietnam.

Ultimately, by recognizing the influence of the Max Leninist economy curriculum and proactively addressing the gaps in the educational system, individuals can play a role in shaping a more ethically conscious society in Vietnam. By prioritizing ethical considerations alongside technical knowledge and skills, individuals can contribute to the development of a well-rounded educational landscape that prepares future generations to make informed and ethical decisions, promote social responsibility, and contribute positively to Vietnamese society.

Live in Vietnam and Contribute

Living in Vietnam presents a unique set of challenges and opportunities. By managing expectations, embracing patience, contributing intellectually, understanding the government apparatus and social dynamics, engaging with the international community, aligning with cultural values, and promoting ethics in education, individuals can navigate the intricacies of Vietnam's social, economic, and political landscape. Ultimately, by contributing to Vietnam's growth, individuals can find happiness and longevity while experiencing the rich tapestry of life in Vietnam.

Estimated reading time: 4 minutes

During a recent interview, John from the USA, shared his experiences of living in Danang, Vietnam for the past year. Having made the decision to relocate after being captivated by the city during a vacation, John embarked on a new chapter in his life.

When asked about the challenges he encountered, John mentioned the weather as a significant adjustment. The hot and humid climate in Danang, typical of coastal towns in Vietnam, took some getting used to. He had to adapt to the bugs and critters that thrived in such weather conditions, and even found it necessary to refrigerate packaged foods to prevent spoilage. Additionally, the impact of the climate on his clothing, electronics, and appliances was something he had not anticipated.

Everyday Life in Vietnam as an Expat

The noise levels in Danang were another aspect that caught John by surprise. He described the constant presence of noise, from barking dogs kept on rooftops to loud parties and strolling musicians. Even the open-air karaoke singers blared music through their speakers throughout the neighborhoods. John acknowledged that although there were sound ordinances, enforcement seemed to be lacking. To find moments of tranquility, he resorted to using earplugs.

Adapting to the local market and availability of products was also a challenge for John. While he found a range of items in Danang, he often missed his favorite brands or specific products that he was accustomed to back in the USA. Adjusting his expectations and embracing local alternatives became a necessity during his time as an expat.

Cultural differences and norms posed another set of challenges for John. He expressed that being an immigrant meant constantly discovering and understanding unfamiliar customs. From shopping etiquette to tipping practices, he found himself learning through humility and occasional embarrassment. Trash disposal practices, in particular, were puzzling to him, as garbage was often piled on street corners without any organized system. Language barriers also proved to be a hurdle, as John realized that his knowledge of counting to ten in Vietnamese was obviously not sufficient to navigate certain everyday tasks or fully comprehend conversations with locals.

Environmental issues, particularly littering and the lack of recycling infrastructure, saddened John. He witnessed firsthand the abundance of litter in Danang and the inadequate efforts towards recycling. Clean running water was not always guaranteed, as the city sometimes experienced water shortages without warning.

The Loneliness of an Expat

Despite the challenges, John expressed a sense of loneliness as an expat. While he chose to move to Danang, he couldn't help but miss his family and friends back in the USA. Virtual connections through technology helped bridge the distance, but he acknowledged that they couldn't fully replace in-person interactions. John found that making friends as he grew older became more challenging, and the COVID-19 pandemic further limited opportunities for socializing and community integration. However, he highlighted the value of expat Facebook groups, where he was able to find support, real-time information, and like-minded individuals. Engaging in activities such as conversation clubs, volunteering, and establishing routines also helped him connect with others who shared similar experiences.

In spite of the downsides, John emphasized that his move to Danang had been a positive and life-changing decision. He spoke of the affordable cost of living, access to quality healthcare, and the opportunity to embrace a simpler lifestyle. The beauty of the city, its warm and welcoming culture, and the chance to immerse himself in a different way of life brought him immense happiness and contentment. John concluded the interview by stating that, overall, his experience as an expat in Danang, Vietnam had been enriching and fulfilling.

Estimated reading time: 9 minutes

The past 12-months, since reopening of Vietnam in March 2022, more than a dozen ministries high ranked decision-makers have been arrested or under investigation, including President Nguyen Xuan Phuc dismissal early January 2023 just before Tet lunar new year festivities.

In this article, based on a political and business observer’s long experience, we built a framework -or try to- for decision makers to navigate political decisions affecting à ministry and its related business sectors. First, we define the main stakeholders in Vietnam and their motivation. Second, we put in perspective the ‘dangerousness’ for each business event (generally a highly publicized scandalous situation) and for what reason; it boils down to: can it be or become systemic risk or not. And finally we designed an easy to use Matrix to score the risk level for each of 5 criteria. 

Post-Covid reopening is not here yet, which makes almost 3-years ‘closure’ for the country. Visas, work permits and TRC temporary resident cards are not back as before 2019. The foreign visitors and business community is getting impatient.

First secretary Nguyen Phu Trong is reaching 80 years old soon and got a brain stroke a couple of years ago. 

Time is of essence to eradicate ‘clear and present dangers’ to the government and to reinstate credibility for Vietnamese people in the long-term leadership of the central party.

The relationship between the people, the government  and the party sustainability

The Vietnam communist party central committee understands that its sustainability depends on the people of Vietnam being ‘happy’. Political unrest by the Vietnamese people is not an option, since the ‘đổi mới’ policy. 

The government is also going out of control whether as à individual counter powers, incompetencies in management or massive and organized corruption.

The near bankrupt state of affairs back in 1985, motivated the opening back to foreign world: accelerated by the 1989 fall of Berlin wall when Moscow started to stop aiding Vietnam, isolated by the US embargo since 1975.

This balance was maintained by the Vietnam Communist Central Party for the past 30-years until the Covid years 2020 and 2021 unearthed massive abuses by groups within the ministries.

The first secretary, aged 78, need to re-establish order and deliver a cleaner governing situation to the next generation of people and leaders

The people: financial and health

The first priority is to preserve health and the finance of the Vietnamese people, and to manage continuous growth so the grass is always greener year-after-year for the foreseeable future.

• 2020: +3% 
• 2021: +2.5%
• 2022: +8%

This is what all the efforts of the Central Party and the government have been about since 1985, an average of steady growth in most of the socio-economic growth fields

The government: administration and taxes

The government must be in control of the Central party directives to be implemented. Which means in control of the people's growth, of their own demons (corruption and incompetencies) and of any foreign dominance.

Not collecting taxes means no money for infra-structure developments, which in turn means no growth prospects for the people and the country. GDP per capita is a good index to look at every year.

The Communist Party Supremacy and sustainability

Any event becoming a systemic risk or potentially too big: the party must rule it out to avoid any political turmoils. At 3 levels

Vietnamese citizen unrest is not an option. 

Government internal official or non-official ‘organization’ that can create unrest is obviously not viable. The current fight against bribery and now incompetence to manage a national issue. 

Systemic or non-systemic risk to the party supremacy

A Systemic risk is the possibility that an event at company level could trigger severe instability or collapse an entire industry or economy, thus the risk of wiping out the Party. 

In the case of Vietnam, there are 3 sources that can cause high risk for the supremacy of the party: the people, the government internal feuds or organized groups (as post-Covid unearthed) and the foreign potential influence in stopping Vietnam greater integration and growth.

The Vietnamese people ‘massively’ not being happy would be a systemic risk

Preserving the health and wealth of the people is key to sustainability of the Party. 

The dept of vehicles technical controls organized bribery cases that take money from a group of people (the wealthiest who owns a car) but more importantly leave dangerous vehicles unchecked on the roads that are already unsafe for the citizens. 

The Viet Y case of corruption of all 64 provinces healthcare authorities and providers of Covid tests and treatments

The party creating its own demons: corruption as a systemic risk

The Covid period ‘made the best and the worst of people emerge’ therefore the unimaginable risks associated with this period. As I write investigations are on-going, therefore more arrests are to come in 2023. 

The Viet Y for the Ministry of Health and the department vehicles controls for the Ministry of transportation were ‘a state within the state’, which endangers the unique party supremacy.

The Covid repatriation chartered planes gave birth to an hydra with 8 heads of high-ranked decision makers in ministries of: prime minister/president cabinet, Interior police, Immigration, transportation, health, foreign affairs and tourism. See picture.

The large bond issuance by Novaland or Van Thinh Phat real estate conglomerate or business magnate like TV show celebrity ‘Shark (tank)’ Thuy for Apax education or the F88 pawn shops sold to uneducated people. The amateur investors are sold 12% return ‘Asset backed corporate bonds’ lured by their banks or broker agents. The paper sold will surely backfire into massive protests by naive bank clients.

The real and main problem for the government is what are the stock markets regulatory bodies and appointed State auditors for bond issuance doing? Did they authorize the issuance of a corporate AAA bond as a junk bond by laziness, incompetence or turn a blind eye against a bribe? Investigations are underway.

In the meantime, capital markets and financing are frozen.

Vietnam's national motto starts with Independence. But development goes with international integration

The recent dismissal of the President of Vietnam 3 years before its term, just before Tet is a strong signal to the people of Vietnam, its leaders and the world community that the Central Party led by first secretary Nguyen Phu Trong is strong on keeping Supremacy.

Anyone can fall if the risk is too high to the political stability and the sustainability of the economy.

Party leaders, business magnates or foreign governments will not impose their rules.

Nevertheless Vietnam is still a developing and poor country, trade, FDI, and NGO help or donations are needed. But more importantly, foreign invested companies and the business community will bring work, technology and financing development, literally putting food on the table of families.

Vietnamese decision makers really value foreign aid, trade and investment to reach the next level of development.

Moving forward in 2023 how will your business stand -or stall- during Vietnam anti-corruption cleaning campaign

The matrix made as simple as possible trying to ‘rate scoring’ the risk of any business event involving a ‘crackdown’ by the police piloted and motivated by the new government cleaning the country of any event ‘causing serious consequences’ ie. systemic risk. The methodology is simple weighted ponderation of 5 criteria from 1 to 5. The final score is the average note out on 5.

The action: events that impacts the people, the government and Vietnam world integration

We have rated the 13 recent and serious business or government officials corruption events. Based on our own experience we rated the low 1 to high impact 5 on People’s life, government functioning and international standing consequences.

For instance, the Covid repatriation case, the cost was  of US$5000-to-7000 per person ‘all included’ involving cash payment at travel agents to Vietnam embassies acting as collectors and redistributors. The e-visa (digitally centralized and delivered by  Hanoi) was the response to by-pass the diplomatic staff. Obviously since March-2022 official ‘re-opening of Vietnam’, it is flabbergasting to the international community, tourists and businessmen alike, to try to understand why no embassy of Vietnam worldwide can deliver simple visas?!

The evaluation: is it a systemic risk or uncontrolled enough to threaten Vietnam stability

We try to put ourselves in the position of the central party rating the event nascent, or if scaled or already too big to ignore and rate the Central Party own evaluation. The higher the ‘clear and present danger’ the boldest and immediate the move to enforce.

Note: The public servants are not well paid. An acting minister gets a mere US$700-to-1000 per month + stipends. The public sector can not attract talents the private sector does. Therefore in crisis: the evaluation of the situation, the responsive decisions, the management and the consequences or sequelae of those emergency decrees creates absurd then chaotic situations.

The Enforcement: If the risk is too high, the response will be immediate, tough and chaotic

Let’s say a risk above 4 will need immediate and strong action… which can kill the patient. 

The example of the clampdown on 250+ traffic vehicles technical control centers: massive arrests from North to south lead to jail terms to hundreds officials, desertion and overwhelmed employees. As we write, the centers have 4 week delays for deliveries of traffic circulation certificates to trucks, used cars and new cars.

Mid 2022, the Viet Y case led to the crackdown investigations on the Ministry of Health. The precipitated new healthcare decrees on public bids for all state hospitals led to a complete stop of Healthcare equipment disruption in the orders of medical supplies by ‘terrorized’ public servants. By September there was a lack of anesthesia drugs… which surely added more suffering to the injury.

Here is the risk evaluation matrix, you can input your own ratings, even add some criteria:

2023, in conclusion, will be more or less painful for businesses depending on your sector and is a systemic risk to stability

The matrix give a way to measure if the risk score is high, endangering Vietnamese growth and the party stability. 

As I write, what is the common denominator on the forceful clampdown of: FLC hospitality group, Van Thinh Phat real estate conglomerate, Apax education, F88 800 pawn shops, Home credit (à false alert by the way)? They all issued questionable bonds to the public, to finance their operations. 

Moving forward in 2023, we can bet the banking, insurance and financial services and their regulators, namely the Ministry of Finance, the State Securities Commission, the HOSE and the HSNX stock exchanges markets will be scrutinized and perhaps into… a ‘paralysis by analysis’ of wrongdoings.

Estimated reading time: 5 minutes

Vietnam's expat community is grappling with the government's response to geopolitical events impacting business over the short, medium, and long term. The country's swift decision-making and strict enforcement stem from the ruling party's top priority: sustainability. Any perceived threat to party leadership results in quick decisions, followed by the announcement of laws and decrees. The army and police then conduct investigations and arrests, rooting out the cause of the threat.

Vietnam's Motto: Happiness, Independence, Freedom.

Vietnam's national motto is "Happiness - Independence - Freedom," and while it may sound unusual from a Western perspective, it makes sense to the Vietnamese people.

Happiness, for them, comes from steady economic growth maintained at an average of 7% year after year. Independence, earned through centuries of wars against the Chinese, French, and Americans, is non-negotiable. Internally, it means eradicating any systemic risks that threaten the party's predominance. Freedom, on the other hand, is granted to the people within the party's framework, as long as it does not go against the common interest or health of the nation. Pledging allegiance to any foreign nation or group is also a big no-no.

Vietnam's WYSIATI Principle and Urgent Important Criteria.

Decisions in Vietnam are made based on the "What You See Is All There Is" (WYSIATI) principle and urgent important criteria. The government doesn't always consider the short, medium, or long-term implications of their actions, which sometimes leads to abrupt decisions and enforcement. For example, in 2022, the government clamped down on the Ministry of Health, imposing decrees on the management of state hospitals due to organized corruption at the highest levels of 64 provinces' health administrators. This led to shortages of anesthesia supplies, essential medicines, and equipment maintenance and replacements.

Post-Covid, the fight against corruption is business as usual. What's new is the government's top-down investigations that have frozen many ministries. The expat community in Vietnam remains divided in interpreting the government's actions and reactions to geopolitical events impacting businesses.

Vietnam's Crackdown on Corruption and Consequences: Who Profits?

The Vietnamese government is cracking down on corruption within its ranks, with ministers now being held responsible for the actions of their subordinates. The recent arrests and investigations at the highest levels of government are not just about embezzlement, but also about mismanagement that has caused serious consequences. Organized corruption within governing ministries and across ministries has become a major problem. For instance, the Vietnamese Covid repatriation scheme was an organized extortion racket involving eight ministries, with the transportation ministry's vehicle technical control section playing a key role.

The question of who profits from corruption cases is an important one, with private individuals, government officials, and foreign commanditaires or nations all potentially involved. The Van Thinh Phat real estate case is a prime example. Ms Lan was given a centrally located piece of land, which then grew in size, leading to questions about who is giving away city land so easily and cheaply. Moreover, Ms Lan, who is CEO of VTP, is married to a Hong Kong real estate developer who has significant investments in China. This raises the question of who the ultimate owner is: an individual, a mafia group, or ultimately China?

Covid-related abuses threaten Vietnam's political power

Several sectors have been hit hard by Covid-related abuses. The recent scandals may seem like the good old corruption. They differ, however, in how they threaten the president, ministers, and the parallel organizations within the government that are threatening the political power. The case of the Vietnamese chartered repatriation involved eight ministries colluding to extort $3,000 to $5,000 per person, with $50,000 per flight over 2020 and 2021, involving 2,000 return flights.

Viet A Company, which won every public bid for medical supplies and equipment over the past three years, has also come under scrutiny. This is particularly relevant during the Covid pandemic when the Ministry of Health and the CDC were buying and distributing Covid medical supplies in all 64 provinces.

These corruption cases pose a clear and present danger to the people of Vietnam. For instance, the nationwide Novaland bond issuance for mega-projects and the real estate bond issuance of Tan Hoang Minh are under investigation. F88 pawn shops are developing at a rapid pace, preying on people's gaming vices and factory workers hit by inflation. These pawn shops are issuing bonds to people to finance their businesses, while advertising during football World Cup matches on TV.

Vietnamese Government Crackdown on Corruption and Mismanagement

Controls have escaped control in many cases, with stock markets and regulatory bodies failing to function effectively. Rogue companies are getting junk bonds out without proper supervision. There have also been cases of visa issuance during Covid to thousands of forged investors or specialists. This is raising questions about the effectiveness of foreign affairs and the Ministry of Interior, Security, and Immigration. Finally, FLC stock manipulations are also under investigation.

The Vietnamese government is taking a strong stance against corruption and mismanagement. High-level officials are now being held accountable for the actions of their subordinates. Ensuring the sustainability of the party and the happiness, independence, and freedom of the Vietnamese people critically depends on cracking down on corruption. The government must ensure that controls prevent further abuses and that regulatory bodies function effectively to protect the people's interests.